Marketing
Explore the dynamic world of performance-based influencer marketing, where earnings align with content impact. This guide unpacks how influencers can leverage engagement metrics for higher potential income and the tools available to navigate this evolving landscape."
Marketing
Explore how influencer marketing in gaming evolves through a hybrid model balancing risks and rewards for publishers and influencers. This article delves into both perspectives, advocating for a fair partnership, and introduces Glitch, a platform enhancing performance-based collaborations.
Marketing
Influencer marketing is one of many forms of marketing a game and ultimately driving users to at least try your game. While influencer marketing is effective, many campaigns often fail for the following reasons: 1. Issues of authenticity 2. Over-saturation 3. Poor quality content 4. Lack of clear objectives 5.