Marketing

Explore the costly challenge of user acquisition in free-to-play games, where even a $1.50 CPI and low conversion rates demand strategic marketing and monetization for profitability. Learn the economics behind the gaming industry's user acquisition efforts.

Explore game marketing strategies with insights on CPI, UAC, ARPU, and LTV. Learn how performance-based influencer marketing can optimize user acquisition costs and enhance profitability in the gaming industry.

Discover how to monetize content creation beyond traditional influencer methods. This article explores various influencer tiers, strategies for earning on platforms like YouTube, TikTok, Twitch, and how performance-based marketing can enhance earnings, especially for nano and micro influencers.

Explore the essentials of influencer marketing for gaming publishers and indie developers. Learn about influencer tiers, pricing, and strategies to maximize game promotion and combat influencer fraud.

Explore the synergy between game theory and performance-based influencer marketing in this insightful article, highlighting risk-reward decision-making strategies for effective game promotion.

Explore the power of marketing in gaming: from AAA titles to indie gems, understand how to maximize ROI, engage users, and leverage influencer strategies. Dive into setting objectives, choosing social platforms, and implementing hybrid models for success.

Explore the dynamic world of performance-based influencer marketing, where earnings align with content impact. This guide unpacks how influencers can leverage engagement metrics for higher potential income and the tools available to navigate this evolving landscape."

Explore how influencer marketing in gaming evolves through a hybrid model balancing risks and rewards for publishers and influencers. This article delves into both perspectives, advocating for a fair partnership, and introduces Glitch, a platform enhancing performance-based collaborations.

Influencer marketing is one of many forms of marketing a