Marketing
Learn how devlogs can transform your game marketing strategy! From short-form videos to 'before & after' showcases, engage your audience, boost wishlist conversions, and build excitement for your game—all while still in development. Start marketing early and create loyal, long-term fans.
Marketing
Game launch coming up but no marketing? Don’t panic! Learn how to delay, build your brand, create a content calendar, and boost wishlists with organic and paid strategies. From social media to influencers, here’s how to salvage your game’s success.
Marketing
Discover how to hire legitimate game marketing experts while avoiding scams. Learn to spot red flags, analyze agencies, and ensure your game reaches its audience without risking your budget or success. Perfect for indie developers looking to boost game revenue.
Marketing
Discover how NSFW games lose up to 75% of traffic on Steam due to poor landing pages. Learn data-driven marketing tips and solutions to boost conversions, overcome traffic loss, and improve engagement for your game. Find actionable insights for better performance and success."
Marketing
Explore how BlueSky, a growing alternative to X (formerly Twitter), can help market your game. Learn about its strengths, challenges like limited media capabilities, and how to navigate its developer-heavy audience for better reach and engagement.
Marketing
Learn how to calculate engagement rate accurately, spot fake followers, and optimize your content strategy for social game marketing. Discover tips to create engaging posts, analyze audience behavior, and choose authentic influencers to grow your game's community effectively.
Marketing
Explore the costly challenge of user acquisition in free-to-play games, where even a $1.50 CPI and low conversion rates demand strategic marketing and monetization for profitability. Learn the economics behind the gaming industry's user acquisition efforts.
Marketing
Explore game marketing strategies with insights on CPI, UAC, ARPU, and LTV. Learn how performance-based influencer marketing can optimize user acquisition costs and enhance profitability in the gaming industry.
Marketing
Discover how to monetize content creation beyond traditional influencer methods. This article explores various influencer tiers, strategies for earning on platforms like YouTube, TikTok, Twitch, and how performance-based marketing can enhance earnings, especially for nano and micro influencers.
Marketing
Explore the essentials of influencer marketing for gaming publishers and indie developers. Learn about influencer tiers, pricing, and strategies to maximize game promotion and combat influencer fraud.
Marketing
Explore the synergy between game theory and performance-based influencer marketing in this insightful article, highlighting risk-reward decision-making strategies for effective game promotion.
Marketing
Explore the power of marketing in gaming: from AAA titles to indie gems, understand how to maximize ROI, engage users, and leverage influencer strategies. Dive into setting objectives, choosing social platforms, and implementing hybrid models for success.