Misconceptions
Common Misconception: When Should Indie Games Start Marketing
Discover how indie game developers can market their games like AAA studios with strategies for success, automation tools, and practical tips.
Latest
How To Market Your Game With Devlogs and Building In Public
Discover how 'Building in Public' can transform your indie game development into a powerful marketing tool. Learn strategies, examples, and actionable tips.
Misconceptions
Common Misconception: How AAA Games Use Social Media Without Spamming Audiences
Debunking the myth that frequent social media posts are spam, this article explores effective game marketing strategies. Learn what defines spam, why followers consent to updates, and how AAA studios use consistent content to boost reach and engagement, ensuring your game stands out to its audience.
Marketing
Understanding the High Cost of User Acquisition in Free-to-Play Games
Explore the costly challenge of user acquisition in free-to-play games, where even a $1.50 CPI and low conversion rates demand strategic marketing and monetization for profitability. Learn the economics behind the gaming industry's user acquisition efforts.
Marketing
How Influencer Marketing Can Lower A Game's Cost Per Installation
Explore game marketing strategies with insights on CPI, UAC, ARPU, and LTV. Learn how performance-based influencer marketing can optimize user acquisition costs and enhance profitability in the gaming industry.
Marketing
How Performance-Based Marketing Benefits Nano and Micro Influencers
Discover how to monetize content creation beyond traditional influencer methods. This article explores various influencer tiers, strategies for earning on platforms like YouTube, TikTok, Twitch, and how performance-based marketing can enhance earnings, especially for nano and micro influencers.
Marketing
Understanding Influencers By The Numbers And Statistics
Explore the essentials of influencer marketing for gaming publishers and indie developers. Learn about influencer tiers, pricing, and strategies to maximize game promotion and combat influencer fraud.
Marketing
How To Use Game Theory With Influencer Marketing
Explore the synergy between game theory and performance-based influencer marketing in this insightful article, highlighting risk-reward decision-making strategies for effective game promotion.
Marketing
How Gaming Publishers Can Optimize Influencer Marketing
Explore the power of marketing in gaming: from AAA titles to indie gems, understand how to maximize ROI, engage users, and leverage influencer strategies. Dive into setting objectives, choosing social platforms, and implementing hybrid models for success.
Marketing
The Influencer's Guide to Performance-Based Earnings
Explore the dynamic world of performance-based influencer marketing, where earnings align with content impact. This guide unpacks how influencers can leverage engagement metrics for higher potential income and the tools available to navigate this evolving landscape."
Marketing
The Rise of Hybrid Influencer Marketing in Gaming
Explore how influencer marketing in gaming evolves through a hybrid model balancing risks and rewards for publishers and influencers. This article delves into both perspectives, advocating for a fair partnership, and introduces Glitch, a platform enhancing performance-based collaborations.
Marketing
How Performance-Based Influencer Marketing Improves Game Marketing
Influencer marketing is one of many forms of marketing a game and ultimately driving users to at least try your game. While influencer marketing is effective, many campaigns often fail for the following reasons: 1. Issues of authenticity 2. Over-saturation 3. Poor quality content 4. Lack of clear objectives 5.